Established in 2017, Elm is an independent lifestyle store nestled in the lanes of Norwich. The store boasts thoughtful, design-led, high quality homewares and gifts, which often can't be found elsewhere in the city.
The store began its journey in a little shop on Dove Street. The short, ten month lease allowed for a test of the water without any huge, lifelong commitments. Thankfully Norwich city shoppers enjoyed the store, allowing for the recent move and expansion to the bustling and well loved Lower Goat Lane.
Store owner Paige Mitchell, works in house as a ceramicist. She can usually be found in her studio on the top floor of the shop with her two dachshunds, Rickley and Henry.